Brand Marketing Director

2 days ago


Cape Town, Western Cape, South Africa Inuversal Group Full time

At Inuversal Group, we are seeking a talented Brand Marketing Director to join our team. As a key member of our marketing department, you will play a critical role in developing and implementing strategies to strengthen our brand's reputation, increase customer engagement, and drive sales.

About the Role

The successful candidate will be a strategic, creative, and analytical thinker who can ensure brand consistency and alignment with our company's goals. You will work closely with cross-functional teams, including product development, sales, and marketing, to bring brand initiatives to life.

We are looking for someone with a proven track record of success in branding and marketing. If you have experience in the medical industry and/or health & wellness industry, that would be a significant advantage.

Main Responsibilities
  • Brand Strategy: Develop, refine, and implement brand strategies to increase brand awareness and market share.
  • Campaign Management: Plan and execute integrated marketing campaigns, including digital, print, events, and influencer marketing, to drive customer acquisition and retention.
  • Market Research: Conduct research to understand target audiences, consumer insights, and competitive positioning; translate insights into actionable strategies.
  • Brand Guidelines: Maintain brand integrity across all company marketing initiatives and communications, ensuring consistency in messaging, tone, and visual identity.
  • Product Launches: Collaborate with product teams to plan and execute successful product launches and promotions that align with brand values and objectives.
  • Content Creation: Develop and oversee the creation of compelling brand content, including digital media, advertisements, press releases, and packaging.
  • Analytics and Reporting: Track and analyze campaign performance, market trends, and brand health metrics, adjusting strategies as needed to optimize impact.
  • Cross-functional Collaboration: Work closely with internal teams such as sales, product development, and customer service to align brand strategy across functions.
  • Budget Management: Oversee and manage the brand budget, ensuring efficient allocation of resources.
Requirements

To be considered for this role, you will need:

  • A Bachelor's degree in Marketing, Business, or related field (Master's preferred).
  • Minimum of 3-5 years' experience in branding and marketing.
  • Proven experience as a Brand Manager or similar role in marketing, advertising, or communications.
  • Strong understanding of branding principles, market research, and consumer behavior.
  • Excellent project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
  • Proficiency in digital marketing platforms, analytics tools, and brand management software.
  • Creative and strategic thinker with a strong attention to detail.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and present ideas effectively.
  • Experience with budgeting and financial forecasting.

Estimated Salary: $120,000 - $180,000 per year, depending on experience.



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