Digital Marketing Conversion Strategist
5 days ago
Job Title:
Customer Journey Optimization Specialist
Overview
The Customer Journey Optimization Specialist will play a pivotal role in driving marketing success by optimizing and managing conversion rates for marketing campaigns.
About the Role
- Create and implement data-driven strategies to increase sales conversions through digital marketing channels.
- Analyze and interpret key performance metrics to identify areas of improvement and optimize conversion rates.
- Develop and maintain effective marketing campaigns, including email marketing, social media, and content marketing.
- Collaborate with the marketing team to ensure alignment with company goals and objectives.
- Stay up-to-date with the latest industry trends and best practices in digital marketing.
- Conduct A/B testing and other forms of experimentation to inform marketing decisions.
- Provide regular reporting and analysis on campaign performance to stakeholders.
Requirements
- Bachelor's degree in Marketing or a related field.
- Minimum of 3 years' experience in a marketing conversion or digital marketing role.
- Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
- Experience with Content Management Systems (CMSs) like WordPress.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Familiarity with SEO principles and techniques.
Salary Range
Rands 1,200,000 - R1,800,000 per annum, depending on experience and qualifications.
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