Digital Marketing Strategist

1 month ago

Cape Town, Western Cape, South Africa Initiate International Full time
Job Description

A Digital Marketing Strategist is required to optimize and manage conversion rates for marketing campaigns in Cape Town. This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions.

The ideal candidate will be deeply passionate about digital marketing, with a solid understanding of key concepts such as A/B testing and web analytics. A successful Conversion Rate Optimization Professional should showcase a proven track record of driving conversion improvements across various industries and possess a portfolio of successful campaigns.

Your key job responsibilities as a Digital Marketing Strategist in Cape Town will include:

  • Developing marketing strategies aimed at increasing sales conversions.
  • Utilizing digital marketing tools and platforms to manage multiple accounts.
  • Providing feedback to the marketing team on sales funnels and conversion performance.
  • Assisting in creating and managing effective marketing campaigns.
  • Actively participating in strategic marketing and digital profiling sessions.
  • Training marketing team members on conversion optimization techniques.
  • Monitoring key performance metrics and ensuring conversion rates are optimized.
  • Conducting performance tests, including A/B testing, bottleneck analysis, and usability testing.
  • Reporting on key performance indicators and explaining conversion results to management.
  • Ensuring all marketing content adheres to conversion optimization best practices.
Requirements

Requirements for this Digital Marketing Strategist role in Cape Town:

  • Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
  • Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
  • Experience with Content Management Systems (CMSs) like WordPress.
  • Strong customer-centric and goal-driven mindset.
  • Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
  • Technical expertise in digital marketing.
  • Excellent critical thinking, attention to detail, and communication skills.

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