Digital Marketing Strategist

1 month ago

Cape Town, Western Cape, South Africa Initiate International Full time

Initiate International is seeking a highly skilled Digital Marketing Strategist to join our team in Cape Town. This exciting opportunity involves developing and implementing comprehensive digital marketing strategies aimed at driving sales conversions for our clients.

Job Overview

This dynamic role requires a deep understanding of key concepts such as A/B testing, web analytics, and conversion optimization techniques. As a Digital Marketing Strategist, you will be responsible for conducting in-depth analysis and testing to identify the most effective strategies for improving acquisition conversions.

Key Responsibilities
  • Develop and implement digital marketing strategies to increase sales conversions
  • Utilize digital marketing tools and platforms to manage multiple accounts
  • Provide expert feedback to the marketing team on sales funnels and conversion performance
  • Assist in creating and managing effective marketing campaigns
  • Actively participate in strategic marketing and digital profiling sessions
  • Train marketing team members on conversion optimization techniques
  • Monitor key performance metrics and ensure conversion rates are optimized
  • Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing
  • Report on key performance indicators and explain conversion results to management
Requirements

To be successful in this role, you should have a Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication. A minimum of 3 years' experience in a marketing conversion or digital marketing role is also required.

Additionally, you should have proficiency in using tools like Google Analytics or HubSpot for conversion tracking, experience with Content Management Systems (CMSs) like WordPress, and strong customer-centric and goal-driven mindset.

Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics, is essential. Technical expertise in digital marketing and excellent critical thinking, attention to detail, and communication skills are also required.

Salary Estimate

We offer an estimated salary of $80,000 per year, commensurate with experience, for this exciting opportunity in Cape Town.

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