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Digital Marketing Conversion Strategist
1 month ago
A compelling opportunity exists for a seasoned Digital Marketing Conversion Strategist to drive marketing success in Cape Town. The ideal candidate will be an expert in optimizing and managing conversion rates for marketing campaigns.
This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions. A successful Digital Marketing Conversion Strategist should showcase a proven track record of driving conversion improvements across various industries and possess a portfolio of successful campaigns.
The key responsibilities of this position include:
- Developing data-driven marketing strategies to increase sales conversions.
- Utilizing digital marketing tools and platforms to manage multiple accounts.
- Providing actionable feedback to the marketing team on sales funnels and conversion performance.
- Assisting in creating and managing effective marketing campaigns.
- Actively participating in strategic marketing and digital profiling sessions.
- Training marketing team members on conversion optimization techniques.
- Monitoring key performance metrics and ensuring conversion rates are optimized.
- Conducting performance tests, including A/B testing, bottleneck analysis, and usability testing.
- Reporting on key performance indicators and explaining conversion results to management.
- Ensuring all marketing content adheres to conversion optimization best practices.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
- Minimum of 3 years' experience in a marketing conversion or digital marketing role.
- Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
- Experience with Content Management Systems (CMSs) like WordPress.
- Strong customer-centric and goal-driven mindset.
- Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
- Technical expertise in digital marketing.
- Excellent critical thinking, attention to detail, and communication skills.
The estimated annual salary for this position is between R700,000 and R1,200,000 depending on experience.