Digital Marketing Strategist

4 days ago


Cape Town, Western Cape, South Africa Initiate International Full time
Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team at Initiate International in Cape Town. As a key member of our marketing team, you will be responsible for driving conversion rate optimization initiatives and ensuring the success of our digital marketing campaigns.

Responsibilities
  • Develop and execute data-driven marketing strategies to improve sales conversions.
  • Analyze website performance using tools like Google Analytics or HubSpot.
  • Collaborate with the marketing team to create effective marketing content.
  • Conduct A/B testing and usability testing to identify areas for improvement.
  • Provide regular performance reports to management.
Requirements
  • Bachelor's degree in Marketing, Digital Marketing, or related field.
  • Minimum 3 years of experience in a marketing or digital marketing role.
  • Proven track record of improving conversion rates.
  • Familiarity with Content Management Systems (CMSs) like WordPress.
  • Strong analytical and problem-solving skills.

We offer a competitive salary of $65,000 per annum, commensurate with experience, plus benefits. If you're passionate about digital marketing and have a proven track record of driving results, we'd love to hear from you.



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