Digital Marketing Conversion Strategist
1 month ago
Initiate International is a dynamic organization seeking a highly skilled Digital Marketing Conversion Strategist in Cape Town. This exciting opportunity focuses on driving conversion rates for marketing campaigns through in-depth analysis and testing.
The ideal candidate will be passionate about digital marketing, with a solid understanding of key concepts such as A/B testing and web analytics. A successful Digital Marketing Conversion Strategist should have a proven track record of driving conversion improvements across various industries and possess a portfolio of successful campaigns.
Key Responsibilities:- Develop data-driven marketing strategies to increase sales conversions.
- Utilize digital marketing tools and platforms to manage multiple accounts effectively.
- Provide actionable feedback to the marketing team on sales funnels and conversion performance.
- Collaborate in creating and managing effective marketing campaigns that drive results.
- Participate actively in strategic marketing and digital profiling sessions.
- Train marketing team members on conversion optimization techniques and best practices.
- Monitor key performance metrics and ensure conversion rates are optimized continuously.
- Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
- Report on key performance indicators and explain conversion results to management.
This role requires a Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication, along with a minimum of 3 years' experience in a marketing conversion or digital marketing role. Proficiency in using tools like Google Analytics or HubSpot for conversion tracking is essential. Experience with Content Management Systems (CMSs) like WordPress is also required. Additionally, strong customer-centric and goal-driven mindset, comprehensive knowledge of conversion enhancement practices, technical expertise in digital marketing, and excellent critical thinking, attention to detail, and communication skills are necessary for success in this position.
Estimated Salary:R1 250 000 - R1 800 000 per annum
About Initiate International:We are a forward-thinking organization dedicated to delivering exceptional results through innovative digital marketing strategies. Our team thrives on collaboration, creativity, and a passion for driving business growth. If you're a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.
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