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Digital Campaign Strategist

1 month ago


Sandton, South Africa Publicis Media Full time

Role Summary

The ideal candidate will have 5-8 years of experience in social media marketing, with a strong background in campaign implementation, tracking, and measurement. They will be responsible for managing cross-platform campaigns, working closely with the Head of Digital and Brand Teams, and reporting to the Head of TAAG.

Key Responsibilities

  • Achieve turn-around times for campaign implementation, track and measure campaign performance, and monitor budgets to ensure campaigns do not over-spend.
  • Implement campaigns within 24 hours of receiving material from clients or creative agencies, and communicate with the digital agency to ensure effective implementation.
  • Pre-check received assets, communicate irregularities or errors to the planner and strategist, and send proof of fighting to clients within 24 hours.
  • Continuously keep up-to-date with changes in digital buying platforms, manage digital platforms, and monitor campaign results to ensure accurate management and reporting.
  • Meet campaign KPIs, suggest optimization for better campaign performance, and strive to increase ROI on a campaign-by-campaign basis.
  • Compile and send reports to clients weekly, including recommendations for improvement, key insights, and optimization recommendations.

Requirements

  • Experienced cross-platform campaign manager with ability to work accurately and fast.
  • 5-8 years experience as a Social Specialist/Campaign Manager.
  • Advanced IT skills, including Microsoft Word, PowerPoint, Excel, Outlook, and web-based applications.
  • English fluency and language skills for effective business writing.
  • Strong presentation skills, solid data interpretation and analytics skills, and ability to exercise strategic principles and structured thinking.
  • Leadership and decision-making ability, ability to collaborate without ego, and ability to self-start and self-manage.