Digital Media Strategist
1 month ago
About the Role
">The Digital Media Strategist at Publicis Groupe will play a pivotal role in developing and executing comprehensive digital media plans that drive business results for our clients. With a strong focus on strategy development, campaign execution, optimization, and analysis, this position requires a unique blend of creativity, technical expertise, and analytical skills.
Responsibilities
- Strategy Development: Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs). Develop strategic digital media plans that align with overall marketing strategies and objectives. Identify and recommend the most effective digital channels to achieve campaign goals.
- Campaign Execution: Oversee the execution of digital media campaigns from inception to completion. Coordinate with creative teams to develop compelling ad creatives. Ensure timely and accurate placement of digital ads across selected platforms.
- Optimization and Analysis: Monitor campaign performance regularly and make data-driven decisions to optimize results. Analyze key metrics (e.g., CTR, CPC, ROI) and generate detailed reports to assess campaign effectiveness. Provide insights and recommendations for future campaign improvements.
- Client Communication: Maintain regular communication with clients to update them on campaign progress and performance. Present media plans, performance reports, and strategic recommendations to clients in a clear and concise manner.
- Market Research: Stay updated on industry trends, emerging digital technologies, and best practices. Conduct competitive analysis to identify opportunities for improvement and innovation.
- Daily Activities include: Creating CE's, Sending CE's to clients, Managing CE's, Sending CE's to buyers for PO tracking purposes, Drawing up media schedules, Delivering Media schedules
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Effective communication and presentation abilities.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
Estimated Salary Range: $80,000 - $110,000 per year, depending on experience and location. This estimate is based on national averages and may vary depending on specific circumstances. Please note that salaries can fluctuate over time due to various market and economic factors.
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