Digital Campaign Specialist
3 weeks ago
About Zenith
Zenith is a forward-thinking company that values innovation and excellence in all aspects of our business.
We are currently seeking a skilled Digital Campaign Specialist to join our team. The successful candidate will have the opportunity to work on exciting projects, collaborate with talented individuals, and contribute to the growth and success of our organization.
Job Summary
The Digital Campaign Specialist will be responsible for the implementation, tracking, and measurement of integrated marketing campaigns. This includes working closely with clients, creative agencies, and digital teams to ensure timely and effective campaign execution.
Key Responsibilities
- Achieve minimum turnaround times for campaign implementation
- Implement campaigns within 24 hours of receiving materials from clients/creative agencies after schedule approval
- Send updated and accurate creative matrices to creative agencies within 24 hours after briefing
- Inform digital agencies of requirements for effective campaign implementation before start dates
- Pre-check received assets from clients/creative agencies/digital agencies and communicate irregularities or errors to planners and strategists within 4 hours
- Send screenshots (proof of launch) to clients, copying relevant parties within 24 hours of going live
- Monitor and manage budgets on self-managed platforms (e.g., Facebook, Instagram, Twitter, Google, YouTube) to prevent overspending
- Stay up-to-date with changes on digital buying platforms and ensure team members are aware of platform updates
- Complete relevant digital platform tasks (Adwords, Facebook, DoubleClick)
- Regularly monitor campaign results for accurate and effective management and reporting
- Meet campaign KPIs or flag potential underperformance to the digital team before campaign end dates
- Suggest optimizations for better performance to the team to ensure campaigns meet objectives
- Strive to increase ROI on a campaign-by-campaign basis and maximize performance
- Compile and send weekly reports to clients, including recommendations, key insights, and optimization suggestions
- Oversee interns in loading and training
- Integrate and work closely with the Head of Digital and Brand Teams
- Report to and take direction from the Head of TAAG
Requirements
The ideal candidate will have:
- Experience as a cross-platform campaign manager
- Ability to work accurately and efficiently
- Strong communication and organizational skills
- Proficiency in digital platforms (Adwords, Facebook, DoubleClick)
- Familiarity with social media channels and advertising
Salary Range
$80,000 - $120,000 per year, depending on experience
Benefits
Zenith offers a comprehensive benefits package, including health insurance, retirement planning, and paid time off.
How to Apply
To apply for this exciting opportunity, please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you
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