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Digital Campaign Strategist

1 month ago

Sandton, South Africa Publicis Media Full time

Company Overview

Publicis Media is a leading media and marketing solutions company that helps brands connect with their audiences through innovative and effective campaigns.

About the Role

We are seeking an experienced Digital Campaign Strategist to join our team. The ideal candidate will have a strong understanding of digital campaign trafficking, monitoring, and reporting, as well as experience working with publishers, creative agencies, and internal agencies.

Salary

$70,000 - $90,000 per year

Job Description

The Digital Campaign Strategist will be responsible for efficiently managing digital campaign trafficking, monitoring, and reporting for our clients. This includes collaboration with publishers, creative agencies, and internal agencies.

CORE RESPONSIBILITIES:

  • Technical coordination of trafficking digital campaigns, including monitoring and reporting for clients.
  • Trafficking services, management with publishers, monitoring of ongoing campaigns, anomaly detection, and analysis of performance indicators, campaign reporting, setting up campaign post-site tracking, monitoring, and managing ad serving costs.
  • Constant improvement of campaign delivery and reporting opportunities.
  • Troubleshooting with any campaign management, trafficking, and reporting-related issues.

Required Skills and Qualifications

  • Understanding of agency reporting and optimization processes.
  • Knowledge of the local digital publisher landscape.
  • Experience with digital ad servers (trafficking and reporting), such as Sizmek, DoubleClick Campaign Manager, Adform, etc.
  • Experience with brand safety and viewability tools, such as DoubleVerify, IAS, Moat, etc.
  • Experience with live reporting dashboards, such as Datorama.
  • Able to prioritize, multi-task, and work under pressure to meet deadlines.
  • Analytical skills, able to analyze data and provide insightful recommendations.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Detailed-oriented, with exceptional critical thinking and problem-solving abilities.

Benefits

Our comprehensive benefits package includes medical, dental, and vision insurance, 401(k) matching, and generous paid time off.