Digital Marketing Strategist

1 month ago


Sandton, South Africa Shorza Ltd Full time

Job Title: Digital Marketing Strategist

Salary: £30,000 - £40,000 per annum

About Shorza Ltd

We are a dynamic company seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective social media strategies to enhance our online presence and improve marketing efforts.

Job Description

We are looking for a creative and driven individual with expertise in strategy development, content creation, community management, analytics, and more. The successful candidate will have excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.

Key Responsibilities:

  1. Strategy Development: Develop and implement a comprehensive social media strategy aligned with business goals.
  2. Content Creation: Create, curate, and manage published content (images, videos, and copywriting). Develop and maintain a content calendar to ensure timely and consistent posting.
  3. Community Management: Respond to comments, messages, and customer inquiries in a timely and professional manner. Monitor social media channels for trends, mentions, and feedback. Engage with followers to foster a positive community and enhance user experience.
  4. Analytics and Reporting: Monitor, track, analyze, and report on performance metrics (e.g., likes, shares, comments, engagement rates). Use data insights to refine and improve future social media strategies.
  5. Advertising and Campaign Management: Plan, execute, and optimize paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn). Monitor and analyze ad performance, adjusting strategies to improve ROI.
  6. Innovation and Collaboration: Stay up-to-date with the latest social media best practices, technologies, and trends. Experiment with new content types, formats, and strategies to keep the brand relevant. Collaborate with influencers and industry professionals to expand reach and credibility.
Qualifications and Skills

To be successful in this role, you will need:

  • A Bachelor's degree in marketing, communications, journalism, or a related field.
  • 1-2 years of proven work experience as a digital marketing coordinator or similar role.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
  • Understanding of SEO and web traffic metrics.
  • Experience with social media analytics and reporting tools (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Excellent written and verbal communication skills.
  • Experience in running social media ads and campaigns.
  • Knowledge of online marketing channels and strategies.
  • Ability to work independently and as part of a team.
  • Strong project management skills.
About the Role

This is an exciting opportunity for a talented Digital Marketing Strategist to join our team and contribute to the growth and success of Shorza Ltd. If you are a motivated and experienced professional with a passion for digital marketing, we encourage you to apply.



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