Digital Strategist

6 months ago

Sandton, South Africa Zenith Full time

**Company Description**:

- We are the ROI Agency_
- We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business_
- What we believe:_
- We believe in exploring new perspectives. Looking at things differently. Turning structures upside down, back to front and sideways. Excited by what we might find._
- Thinking big and acting bigger_
- So we think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI._
**Job Description** The Job Description**:
**Digital Strategist & Portfolio Lead**:
As a Digital Strategist and Portfolio Lead at Zenith, you will provide strategic media insight, thinking and direction for the clients and new business that you work on.

**The Job Description**:
The Digital Media Strategist and Portfolio Lead is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Zenith Integrated Media Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

**The Job Purpose**:

- To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
- To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To demonstrate real passion, care and vision for the brands in your portfolio.
- To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients - for internal and external awards.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- Manage the portfolio’s digital planning and digital planner.
- Refine and ensure the smooth running of digital operations across the account.
- Ensure budgets are properly managed and financial losses mitigated due to under or overspends.
- Maintain highest taxonomy standards.
- Work with the Head of Digital at Publicis Media, to develop and arrange training for the Zenith team.
- Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
- To input, inform and report to the regional and global teams on all digital requirements.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.
- To produce at least one thought-leadership article per annum.

**What you can expect in an average week**:
You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

- Attend key strategic briefings, status meetings, integration meetings with agency partners
- Produce and present media strategies
- Prepare and deliver insights decks on consumer and media trends, digital landscape, COVID impact and eCommerce landscape - in partnership with the Research & Insights team and the Head of Digital for Publicis Media.
- Share pertinent and relevant insights reports, from anyone of our long list of resources.
- Be present and on time, to all required meetings.
- Work collaboratively with our colleagues, global teams and creative agency partners.
- Review and direct all offline and online media outputs.
- Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists.
- Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
- Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
- Update monthly fore

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