Digital Campaign Specialist

4 weeks ago


Sandton, South Africa Publicis Media Full time

Job Overview


We are seeking an experienced Digital Campaign Specialist to join our team at Publicis Media. The ideal candidate will have a proven track record of managing integrated marketing campaigns and delivering results-driven solutions.



About the Role

The Digital Campaign Specialist will be responsible for implementing, tracking, and measuring digital marketing campaigns across multiple platforms. This includes developing campaign strategies, managing budgets, and ensuring that all campaigns meet their key performance indicators (KPIs).



Responsibilities

  1. Develop and implement comprehensive campaign strategies that align with client objectives
  2. Manage campaign budgets and ensure that all spending is within approved limits
  3. Monitor and report on campaign performance, identifying areas for improvement and suggesting optimization opportunities
  4. Collaborate with internal stakeholders, including the Head of Digital and Brand Teams, to ensure seamless campaign execution
  5. Provide regular updates and insights to clients, highlighting key campaign results and recommendations for future improvements
  6. Maintain accurate records of campaign activity, including budget spend and ROI analysis
  7. Continuously stay up-to-date with industry trends and platform changes, applying this knowledge to improve campaign effectiveness


Requirements

To succeed in this role, you will need:



  • A minimum of [salary] per annum, depending on experience
  • Proven experience in digital marketing, preferably in a specialist role
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment
  • Experience with digital buying platforms, including Google, Facebook, and DoubleClick
  • Familiarity with social media channels and content creation principles

As a Digital Campaign Specialist at Publicis Media, you will have the opportunity to work on exciting projects, develop your skills, and collaborate with a talented team of professionals. If you are passionate about digital marketing and enjoy a challenge, we encourage you to apply for this role.



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