Digital Marketing Strategist

7 days ago


Cape Town, Western Cape, South Africa Deka Minas Pty Ltd Full time

Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to develop and support digital transformation strategies for our clients. The ideal candidate will have expertise in advertising management skills, digital technical marketing, performance marketing, and social media strategy.

Key Responsibilities:

  • Plan and manage digital acquisition activities, directing media agencies and specialist teams using ads platforms.
  • Work on a budget to reach maximum KPIs while keeping the CAC at the optimum level.
  • Manage communication with vendors and third-party trackers to achieve acquisition objectives.
  • Measure and report performance of digital marketing campaigns and assess against goals.
  • Identify trends and insights to optimize spend and performance.

Requirements:

  • Bachelor's degree in a related field with a strong quantitative background.
  • Proven working experience in digital marketing (min 5 years) and extensive experience in managing digital marketing at technology companies.
  • Digital media agency experience is essential.
  • Proficient in strategy with regards to digital ads platforms.
  • Experience in planning and managing ad networks for acquisition campaigns.
  • Basic understanding of organic acquisition such as ASO and SEO.
  • Experience in setting up platform integration with third parties for campaign set-up and tracking purposes.
  • Creative in identifying target audiences and devising digital campaigns.
  • Good understanding of mobile attribution tools and mobile app install fraud methods.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


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