Digital Marketing Strategist

4 days ago


Cape Town, Western Cape, South Africa Charm Recruit Full time
Marketing Manager Job Description

About Charm Recruit

We are a rapidly growing company with a strong presence in major financial centers worldwide. Our mission is to revolutionize the online trading industry by providing innovative services and products.

Job Summary

We are seeking an experienced Digital Marketing Strategist to drive our marketing initiatives and strengthen our brand presence in South Africa.

Key Responsibilities:

  1. Develop and execute comprehensive digital marketing strategies to promote our services and products in the South African market.
  2. Conduct market research and analysis to identify target customers, market trends, and competitor activities.
  3. Create and implement marketing campaigns across various digital channels (e.g., social media, email marketing) to maximize brand awareness and customer acquisition.
  4. Manage and optimize our online presence, including website content, SEO, and online advertising.
  5. Collaborate with internal stakeholders, including Sales and Product teams, to align marketing efforts with business goals and ensure consistent messaging.
  6. Monitor and evaluate the effectiveness of marketing activities through regular reporting and analytics, making data-driven recommendations for continuous improvement.

Requirements:

  1. Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
  2. Proven work experience as a Digital Marketing Strategist in the financial or trading industry, preferably in South Africa.
  3. Strong knowledge of digital marketing tools and techniques, including SEO, SEM, email marketing, and social media advertising.
  4. Solid understanding of the financial markets and trading products, particularly foreign exchange and CFDs.
  5. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  6. Excellent analytical and problem-solving abilities, with a data-driven mindset.
  7. Results-oriented mindset, with a demonstrated ability to drive and achieve marketing goals.

Benefits

We offer a competitive salary range of R1 200 000 - R1 800 000 per annum, depending on experience, plus benefits including medical aid, retirement funding, and annual bonuses.



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