Senior Digital Marketing Strategist
4 days ago
We are a leading destination management company seeking a highly skilled Senior Digital Marketing Strategist to develop and execute innovative marketing programs that drive sales growth for our luxury travel clients.
About the Job:The successful candidate will be responsible for creating and implementing effective digital marketing strategies, managing the department's marketing budget, overseeing the design of marketing materials, and developing strong relationships with customers via social media platforms.
This role is perfect for a seasoned marketing professional with a passion for luxury travel and a proven track record in delivering marketing campaigns that drive sales growth.
Responsibilities:- Develop and execute innovative marketing programs/plans that attract customers
- Manage the department's marketing budget
- Oversee the design of marketing materials for various platforms (website and social media accounts)
- Develop and maintain good relationships with customers via social media platforms
- Collect industry data and use the insights to update marketing strategies
To be considered for this role, you must have:
- Bachelor's degree required with a focus in Marketing or Advertising
- Three (3) or more years of experience in luxury travel marketing (African destination knowledge) in all aspects of developing and maintaining marketing strategies
- Experience and proficiency with digital marketing
- Technical marketing including CRM and database experience; with a variety of relevant software applications and platforms including, but not limited to: Sales Force, HubSpot, WIX, Google Analytics
- Relevant product and travel industry knowledge
- Experience and proficiency in Microsoft Suite including MS Excel, Word, Outlook, as well as Adobe Creative Suite, or similar products
The estimated salary for this role is between R600,000 - R900,000 per annum, depending on experience. In addition to a competitive salary, we offer a range of benefits including medical aid, retirement fund, and annual bonuses.
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