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Customer Journey Strategist

1 week ago

Pretoria, Gauteng, South Africa InspHired Recruitment Solutions Full time
Customer Journey Strategist

InspHired Recruitment Solutions is seeking a seasoned Customer Journey Strategist to develop and coordinate full-funnel customer journey strategies, ensuring seamless execution on relevant platforms. The ideal candidate will monitor and optimize journeys to meet set KPI targets.

The successful candidate will actively support management in building out CRM strategies guided by market and competitor insights, as well as historic performance data. Additionally, they will assist with general marketing administrative tasks and strive to optimize processes for improved efficiency.

Duties & Responsibilities:

  • Conducting thorough checks to ensure accuracy and quality
  • Documenting key facts and information
  • Producing high-quality output in a timely manner
  • Effectively managing tasks and responsibilities
  • Taking proactive action to achieve goals
  • Interpreting complex data to inform decision-making
  • Developing expertise in customer journey strategy and implementation
  • Challenging assumptions and ideas to drive innovation
  • Generating innovative solutions to complex problems
  • Fostering a culture of feedback and continuous improvement
  • Adeptly adopting practical approaches to achieve results
  • Upholding the highest standards of quality and professionalism
  • Pursuing excellence in all aspects of work
  • Remaining composed under pressure
  • Examining information from multiple perspectives
  • Collaborating effectively with cross-functional teams
  • Following established procedures and protocols
  • Maintaining a positive and solution-focused attitude

Desired Experience & Qualification:

Minimum education: Diploma in Communications or Marketing (essential); Degree in Communications or Marketing (desirable)

Minimum applicable experience: 5 years in Business to Consumer marketing, preferably in international markets

Required nature of experience:

  • Business to Consumer marketing
  • Experience in international markets
  • Development, reporting, and implementation of customer journey strategies with a focus on emails

Skills and Knowledge (essential):

  • Customer journey strategy development
  • Implementation, testing, and reporting of customer journey strategies
  • Data analysis and interpretation
  • Customer journey insight generation and optimization
  • Proficiency in Google Analytics 4 (GA4)
  • Marketing Cloud (Salesforce marketing tool) skills
  • MailChimp expertise
  • Competitor analysis
  • Proficient in Google Suite