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Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa Initiate International Full time
Marketing Specialist Job Description

As a Marketing Specialist at Initiate International, you will be responsible for driving innovative digital campaigns, leveraging cutting-edge marketing tools, and fueling acquisition strategies that push boundaries. This role requires a unique blend of creativity, analytical skills, and technical expertise to deliver high-impact results.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies that align with business objectives, leveraging data to inform decision-making.
  • Manage and optimize marketing tools, including analytics dashboards, campaign management systems, and digital platforms, to ensure seamless performance and maximum ROI.
  • Collaborate with cross-functional teams to design and implement creative campaigns that captivate audiences and drive customer acquisition.
  • Monitor and analyze campaign performance, using data to identify areas for improvement and optimize marketing efforts for maximum impact.
  • Stay up-to-date with industry trends and best practices, applying knowledge to drive innovation and improvement in marketing strategies and tactics.
Requirements
  • Bachelor's Degree or Diploma in Marketing, Communications, or a related field.
  • 1-3 years of experience in a fast-paced digital marketing or MarTech environment, preferably within iGaming or e-commerce.
  • Proven track record of success in driving customer acquisition and revenue growth through innovative marketing strategies and tactics.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and drive informed decision-making.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

If you are a motivated and results-driven marketing professional with a passion for innovation and customer acquisition, we encourage you to apply for this exciting opportunity to join our team at Initiate International.