Data and Marketing Strategist

1 month ago


Cape Town, Western Cape, South Africa ShopriteX Full time

We are seeking a highly skilled Data and Marketing Strategist to join our team at ShopriteX. As a key member of our marketing department, you will play a crucial role in driving customer engagement through targeted campaigns.

About the Role:

This exciting opportunity is for a seasoned professional with +2 years of experience in data and marketing management. You will be responsible for overseeing customer journey mapping, assigning target files, and managing direct marketing calendars to deliver personalized experiences.

With your expertise in customer segmentation and marketing channels, you will collaborate with business stakeholders to develop strategically aligned campaigns that drive customer conversions and sales.

In this role, you will also conduct A/B testing to identify effective strategies and ensure all campaigns adhere to best practices and legal compliance, including POPIA regulations.

The ideal candidate will have hands-on experience in enterprise bulk marketing systems, knowledge of direct marketing principles, and familiarity with direct marketing analytics.

Requirements:
  • +2 years experience in a similar capacity or role with a strong marketing background along with demonstrable experience working with and building customer segmentation – (essential)
  • Proven hands-on experience in enterprise bulk marketing systems such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce Marketing Cloud, Braze etc. – (essential).
  • Knowledge of setting up customer surveys and reporting on them – (essential).
  • Knowledge of direct marketing principles and best practices – (essential).
  • Familiarity with direct marketing analytics – (essential).
What We Offer:

We offer a competitive salary package, estimated at R500,000 - R700,000 per annum, depending on qualifications and experience.

You will also enjoy benefits such as career growth opportunities, a dynamic work environment, and the chance to work with a talented team of professionals.

At ShopriteX, we value diversity and inclusion and are committed to creating a workplace that is respectful and equitable for all employees.



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