Retention Strategist

4 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time
Job Title: Retention Specialist

Are you a marketing enthusiast with a passion for driving customer loyalty? We're seeking a skilled Retention Specialist to join our team at Initiate International.

Key Responsibilities:
  • Develop and execute high-impact retention campaigns across multiple channels, including email, SMS, and push notifications.
  • Analyze campaign performance data to identify trends and present actionable insights that inform future strategies.
  • Collaborate with the marketing team to design and implement retention strategies that boost customer lifetime value and reduce churn.
  • Utilize advanced customer data to create and manage segmented groups, ensuring each customer feels valued and engaged.
  • Manage and coordinate the promotional calendar to ensure timely and effective campaign execution.
Requirements:
  • 2+ years of experience in a retention or marketing role, preferably in the online gambling or sports betting industry.
  • Bachelor's degree or Diploma in Marketing, Business, or a related field.
  • Strong understanding of online sports betting and casino products, with the ability to design campaigns that resonate with the target audience.
  • Familiarity with CRM platforms and campaign management tools, such as Optimove or Salesforce.
  • Excellent analytical and problem-solving skills, with the ability to extract actionable insights from data.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

If you're a results-driven marketing professional with a passion for customer retention, we encourage you to apply for this exciting opportunity at Initiate International.



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