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Senior Brand Strategist

2 months ago

Cape Town, Western Cape, South Africa Amazon Commercial Services (South Africa) (Pty) Ltd Full time
Job Description

About Us

Amazon Commercial Services (South Africa) (Pty) Ltd is a leading e-commerce company that provides a unique opportunity for talented individuals to grow and develop their skills.

Salary: R1,200,000 - R1,800,000 per annum

Job Summary

We are seeking an experienced Senior Brand Strategist to join our marketing team in South Africa. As a Senior Brand Strategist, you will be responsible for developing and executing consumer marketing strategies for multiple product categories and market segments.

Key Responsibilities

  • Analyze customer cohorts and drive initiatives to improve growth in key customer segments.
  • Collaborate with internal teams and brands to drive test and learn campaign mechanics.
  • Develop the category's style guidelines, merchandising calendar, promotions.
  • Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution.
  • Possess a deep understanding of all traffic-driving mechanisms and actively engaging in optimization of those channels for the business.
  • Present to senior management externally and internally.

Requirements

  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience using Microsoft Excel to manipulate and analyze data.
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Bachelor's degree.

Preferred Qualifications

  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.

About You

We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief. Amazon is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas.

In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa.