Retention Strategist

7 days ago


Cape Town, Western Cape, South Africa Initiate International Full time
Retention Specialist Job Description

Initiate International is seeking a skilled Retention Specialist to join our team in Cape Town. As a key member of our customer retention team, you will be responsible for developing and executing high-impact retention campaigns across various channels, including email, SMS, and push notifications.

Key Responsibilities:
  • Develop and execute retention campaigns to drive customer loyalty and reduce churn.
  • Analyze campaign performance data to identify trends and areas for improvement.
  • Collaborate with the marketing team to develop and implement retention strategies that boost customer lifetime value (CLV).
  • Manage and coordinate the promotional calendar to ensure timely campaign execution.
  • Utilize advanced customer data to create and manage segmented groups, ensuring personalized campaign experiences.
Requirements:
  • 2+ years of experience in a retention or marketing role, preferably in the online gambling or sports betting industry.
  • Bachelor's degree or Diploma in Marketing, Business, or a related field.
  • Strong understanding of online sports betting and casino products.
  • Familiarity with CRM platforms and campaign management tools.
  • Ability to extract actionable insights from data and drive campaign success.
  • Excellent communication and organizational skills.

If you are a results-driven professional with a passion for customer retention, we encourage you to apply for this exciting opportunity to join our team in Cape Town.



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