Senior Customer Engagement Strategist

3 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Africa Full time
About the Role

We are seeking a Senior Customer Engagement Strategist to lead our member engagement and retention business.

The successful candidate will be responsible for developing a clear strategy and approach to member engagement, improving the accuracy of 1st party marketing data, and growing member usage.

Key Responsibilities:

  1. Develop a comprehensive member engagement strategy aligned with overall business goals.
  2. Improve the accuracy of 1st party marketing data by building a robust CRM and marketing automation model.
  3. Grow member usage and optimize revenue streams through targeted marketing initiatives.
  4. Lead the implementation of CRM systems, tools, and processes to meet business needs.
  5. Analyze customer data to gain insights into customer behavior and preferences.
  6. Drive member retention through targeted communication and engagement initiatives.
  7. Explore and implement innovative ways to engage and monetize the customer base.
  8. Collaborate with the Head of Brand and Communications to ensure consistency and alignment of messaging.
Requirements

To be successful in this role, you will need:

  • 8+ years of experience in CRM and marketing automation with a proven track record of driving customer engagement and retention.
  • Minimum 3+ years in a senior leadership role.
  • Solid people leadership skills with the ability to manage cross-functional teams.
  • In-depth understanding and hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, or similar.
  • Strong technical knowledge of data analysis, segmentation, and reporting tools.
  • Excellent communication and interpersonal skills with the ability to collaborate and influence stakeholders.


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