Senior Customer Engagement Strategist
6 days ago
We are seeking a Senior Customer Engagement Strategist to lead our member engagement and retention business.
The successful candidate will be responsible for developing a clear strategy and approach to member engagement, improving the accuracy of 1st party marketing data, and growing member usage.
Key Responsibilities:
- Develop a comprehensive member engagement strategy aligned with overall business goals.
- Improve the accuracy of 1st party marketing data by building a robust CRM and marketing automation model.
- Grow member usage and optimize revenue streams through targeted marketing initiatives.
- Lead the implementation of CRM systems, tools, and processes to meet business needs.
- Analyze customer data to gain insights into customer behavior and preferences.
- Drive member retention through targeted communication and engagement initiatives.
- Explore and implement innovative ways to engage and monetize the customer base.
- Collaborate with the Head of Brand and Communications to ensure consistency and alignment of messaging.
To be successful in this role, you will need:
- 8+ years of experience in CRM and marketing automation with a proven track record of driving customer engagement and retention.
- Minimum 3+ years in a senior leadership role.
- Solid people leadership skills with the ability to manage cross-functional teams.
- In-depth understanding and hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, or similar.
- Strong technical knowledge of data analysis, segmentation, and reporting tools.
- Excellent communication and interpersonal skills with the ability to collaborate and influence stakeholders.
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