Digital Marketing Specialist

4 weeks ago

Cape Town, Western Cape, South Africa Ad Talent Africa Full time
Job Title: Digital Marketing Specialist

We are looking for a highly skilled and experienced Digital Marketing Specialist to join our team at Ad Talent Africa. This is an exciting opportunity to work with a leading company in prepaid devices, helping lower LSMs build and grow their businesses.

About the Role:
  • This role involves overseeing different brands in the micro-merchant division, directly managing relationships and ensuring social media aligns with brand goals.
  • You will implement and monitor our dynamic social media strategy that aligns with our brand goals and boosts engagement across all channels.
Key Responsibilities:
  1. Conceptualise content to meet the needs of our different brands across Facebook, Instagram, X, LinkedIn and TikTok.
  2. Write engaging social media copy that connects with audiences and boosts brand presence.
  3. Manage the design and production of social media content - working closely with the design team.
  4. Develop and execute monthly content plans for brands, maintaining a strategic and consistent approach across Facebook, Instagram, X, LinkedIn and TikTok.
  5. Schedule and publish content on platforms like Facebook and Instagram. Track performance, data and refine strategies for better results.
  6. Foster a positive community and enhance audience interactions by responding to messages and comments on social media.
  7. Prepare and deliver detailed reports on social media performance, offering insights and recommendations based on data.
  8. Collaborate with teams, sharing ideas for improvement and staying updated on industry trends. Supporting ad hoc marketing-related tasks.
Requirements:
  • Bachelor's degree in marketing, communications or related field.
  • Minimum of 2 years' experience in social media management.
  • Proven experience in social media management.
  • Demonstrated ability to develop and execute successful social media strategies that increase engagement and brand awareness.
  • Comprehensive knowledge and strong understanding of all major social media platforms, their best practices and analytical tools.
  • Excellent written and verbal communication skills.
  • Creative and innovative mindset.
  • Strong problem-solving skills.
  • Ability to work independently and as part of a team.
  • Familiarity with social media tools.
Salary:

R120,000 - R180,000 per annum, depending on experience.

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