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Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa Initiate International Full time
Marketing Specialist Job Description

As a Marketing Specialist at Initiate International, you'll be at the forefront of driving innovative digital campaigns, leveraging cutting-edge MarTech projects, and fueling acquisition strategies that push boundaries. This role goes beyond routine tasks—you'll take ownership of powerful marketing tools, lead captivating campaigns, and optimize every step of the customer journey to create real impact.

Your key responsibilities as a Marketing Specialist will include:

  • Developing and executing high-impact marketing campaigns across multiple channels, leveraging data to inform decisions.
  • Staying on top of tool performance, ensuring they're always in peak condition to meet dynamic business needs.
  • Partnering with IT teams and external vendors to troubleshoot, optimize, and elevate digital tools to new heights.
  • Driving exciting MarTech projects from concept to completion, ensuring they align perfectly with bold marketing goals.
  • Working seamlessly with cross-functional teams—including IT, product, and marketing—to bring innovative tools and technologies to life.
  • Keeping stakeholders in the loop with comprehensive project reports and insights that showcase your success.
  • Crafting imaginative, on-point creative briefs for digital campaigns that wow audiences—across online ads, social media, and dynamic website content.
  • Coordinating with traffic teams and top-tier creative agencies to deliver eye-catching content on time and in line with your vision.
  • Own the review process, ensuring creative work sparks excitement and matches brand guidelines and campaign goals.
  • Managing timelines and track approvals, serving as the go-to expert for board queries on acquisition initiatives.
  • Continuously optimizing the approval process, making it more efficient and effective every step of the way.
  • Becoming the engine behind acquisition success—supporting PPC, affiliate, and paid social media channels to ensure campaigns run like a well-oiled machine.
  • Testing and fine-tuning creatives, ad copy, and landing pages to deliver performance that blows KPIs out of the water.
  • Tracking, monitoring, and tweaking campaigns to maximize customer acquisition and drive growth.
  • Managing the bonus engine with precision, ensuring promotions are executed flawlessly and drive customer acquisition.
  • Planning, launching, and tracking exciting promotional bonuses, working with stakeholders to bring engaging offers to life.
  • Keeping a sharp eye on performance—making smart adjustments to boost customer engagement and minimize any bonus abuse.

Requirements for this Marketing Specialist role:

  • Bachelor's Degree or Diploma in Marketing, Communications, or a related field.
  • 1-3 years of experience in a fast-paced digital marketing or MarTech environment, preferably within iGaming or e-commerce.
  • Solid understanding of PPC, SEO, Social Media, and Affiliate channels, with an eye for using them to crush customer acquisition targets.
  • Proficiency with digital tools like Google Analytics, CMS platforms, and campaign management software—you're comfortable using data to drive results.
  • Experience managing creative briefs and leading campaigns from start to finish, working hand-in-hand with external vendors and agencies.
  • Strong project management skills with a proven ability to juggle multiple tasks while meeting deadlines.
  • Experience with tracking link management and attribution models, with an ability to measure campaign success accurately.
  • Bonus engine or loyalty program management experience is a definite plus.
  • Analytical powerhouse with a knack for turning data into actionable insights.
  • Excellent communication and interpersonal skills to thrive in a team-oriented, fast-paced environment.