Conversion Rate Enhancement Manager

3 days ago


Cape Town, Western Cape, South Africa Collinson Full time

Job Description

We are seeking an Experimentation and Data Analyst to join our team at Collinson. As a key member of our digital team, you will be responsible for designing, executing, and evaluating experiments to optimise customer journeys and improve user experiences.

Main Responsibilities

  • Develop and implement a comprehensive customer journey optimisation framework focused on data-driven experimentation to enhance digital experiences and meet business objectives.
  • Establish workflows and align cross-functional teams to deliver seamless, optimised customer experiences.
  • Leverage tools such as Optimizely and other testing platforms to design and execute A/B and multivariate experiments for continuous journey improvement.
  • Ensure all journey enhancements align with brand standards and global/regional campaign strategies.

Requirements

  • Demonstrable experience in B2B and B2C web experimentation and conversion optimisation.
  • Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred).
  • Extensive knowledge of Google Analytics, key reporting metrics, data analysis and insight (Google Data Studio experience advantageous).
  • Basic knowledge of HTML / CSS / JavaScript would be advantageous but not compulsory.
  • Knowledge of CMS systems like Contentful or Sitecore preferred.
  • Understanding of the full experimentation lifecycle – ideation, creation, validation, execution and reporting.
  • Data-driven and analytically focused.
  • Ability to act as a trusted advisor with strong communication skills.
  • Great interpersonal skills. Effective in dealing with a diverse business, with varying skillsets and knowledge. Ability to interact with all in a positive manner.


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