Conversion Rate Enhancement Manager
3 days ago
Job Description
We are seeking an Experimentation and Data Analyst to join our team at Collinson. As a key member of our digital team, you will be responsible for designing, executing, and evaluating experiments to optimise customer journeys and improve user experiences.
Main Responsibilities
- Develop and implement a comprehensive customer journey optimisation framework focused on data-driven experimentation to enhance digital experiences and meet business objectives.
- Establish workflows and align cross-functional teams to deliver seamless, optimised customer experiences.
- Leverage tools such as Optimizely and other testing platforms to design and execute A/B and multivariate experiments for continuous journey improvement.
- Ensure all journey enhancements align with brand standards and global/regional campaign strategies.
Requirements
- Demonstrable experience in B2B and B2C web experimentation and conversion optimisation.
- Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred).
- Extensive knowledge of Google Analytics, key reporting metrics, data analysis and insight (Google Data Studio experience advantageous).
- Basic knowledge of HTML / CSS / JavaScript would be advantageous but not compulsory.
- Knowledge of CMS systems like Contentful or Sitecore preferred.
- Understanding of the full experimentation lifecycle – ideation, creation, validation, execution and reporting.
- Data-driven and analytically focused.
- Ability to act as a trusted advisor with strong communication skills.
- Great interpersonal skills. Effective in dealing with a diverse business, with varying skillsets and knowledge. Ability to interact with all in a positive manner.
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