Marketing Campaign Manager

3 days ago

Cape Town, Western Cape, South Africa Open Function (OpenFn) Full time

Job Description

We are seeking a highly motivated Digital Marketing Specialist to help us achieve our mission of scaling critical interventions through data integration, interoperability, and automation. As a key member of our growing team, you will be responsible for developing and executing integrated digital marketing campaigns that drive brand awareness, generate leads, and support our partnerships with NGOs, governments, and other social impact organizations.

Main Responsibilities

  • Content Creation:
    • Develop a comprehensive content strategy and calendar aligned with company goals and objectives
    • Create high-quality sales and marketing collateral, including presentations, brochures, case studies, and other materials
    • Design compelling visuals for marketing campaigns, such as infographics, social media graphics, and video scripts
  • Social Media Engagement:
    • Develop and implement social media strategies across key platforms (LinkedIn, Twitter, Community Forums) in collaboration with the Sales team
    • Create engaging social media content, including text, images, and videos
    • Monitor social media channels, engage with followers, and respond to inquiries
  • Email Marketing:
    • Design, develop, and execute targeted email marketing campaigns using platforms like Mailchimp
    • Segment email lists and personalize messages for maximum impact
    • Track email campaign performance and optimize campaigns based on key metrics (open rates, click-through rates, conversion rates)
  • Website Optimization:
    • Work with an in-house developer to provide input on maintaining and updating the company website, including content updates, visual design enhancements
  • Event Management:
    • Assist in planning and executing online and offline events, including webinars, workshops, and conferences
    • Manage event logistics, registration, and support
  • Community Growth:
    • Grow and manage our online community, engaging with followers on social media and fostering a sense of community among our audience
  • Data Analysis:
    • Track and analyze key marketing metrics, including website traffic, social media engagement, email open rates, and conversion rates
    • Generate regular reports on marketing campaign performance and provide insights for optimization

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in a digital marketing role
  • Proven experience in developing and executing successful digital marketing campaigns
  • Strong writing, editing, and proofreading skills
  • Background in technology and international development with bonus points for direct experience in Health/Govtech/ICT4D and exposure to non-profits and/or NGOs
  • Proficiency in social media marketing best practices and tools
  • Experience with email marketing platforms (e.g. Mailchimp)
  • Basic understanding of HTML/CSS and website management (not required but a plus)
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Passion for social impact and a strong interest in the non-profit/social sector
  • Proficiency in using data and analytics to inform marketing decisions
  • Experience with CRM systems (e.g. Salesforce) is a plus

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