Conversion Rate Optimisation Manager

3 days ago

Cape Town, Western Cape, South Africa Collinson Full time

Purpose of the job

The Conversion Rate Optimisation Manager is pivotal in fostering a culture of experimentation across Collinson's digital touchpoints. This role focuses on designing, executing, and evaluating A/B and multivariate tests to optimise customer journeys, improve user experiences, and drive key performance metrics such as engagement, lead generation, and revenue growth. By leveraging data-driven insights and advanced testing methodologies, the manager will identify opportunities to remove friction, enhance user satisfaction, and maximise conversion rates. Collaborating with cross-functional teams, this role ensures that experimentation informs strategic decisions, aligns with global business objectives, and addresses regional needs.

Customer Journey Strategy

  • Develop and implement a comprehensive customer journey optimisation framework, focused on data-driven experimentation to enhance digital experiences and meet business objectives.
  • Establish workflows and align cross-functional teams to deliver seamless, optimised customer experiences.
  • Leverage tools such as Optimizely and other testing platforms to design and execute A/B and multivariate experiments for continuous journey improvement.
  • Ensure all journey enhancements align with brand standards and global/regional campaign strategies.

Journey Design and Improvement

  • Identify pain points in customer journeys using qualitative insights and analytics.
  • Design, execute, and manage experimentation plans, including A/B and multivariate tests, to validate hypotheses and optimise user flows.
  • Collaborate with UX/UI teams to deliver intuitive and engaging journey designs across web and app platforms, informed by testing insights.
  • Maintain and manage a customer journey optimisation roadmap, prioritising initiatives based on testing results, ROI, and business impact.

Performance Monitoring and Insights

  • Track and analyse the performance of customer journey optimisation initiatives through well-defined success metrics.
  • Source and gather relevant data independently, working closely with the data teams to ensure the accuracy and completeness of the data needed for experimentation.
  • Generate actionable insights from test results and analytics to inform continuous improvement efforts.
  • Maintain a repository of testing learnings and insights to build organisational knowledge and refine strategies.

Execution and Governance

  • Partner with developers to integrate successful experiments into production environments.
  • Create scalable, repeatable processes for testing and journey optimisation to ensure consistent quality across implementations.
  • Advocate for test-and-learn methodologies and foster a culture of continuous improvement across teams.

Collaboration and Stakeholder Management

  • Work closely with regional and global marketing, data, product, and technology teams to align on goals and execution strategies for optimisation initiatives.
  • Serve as a trusted advisor, providing guidance on customer journey optimisation strategies to key stakeholders.
  • Manage the Experimentation Executive, ensuring their growth and involvement in the execution of experiments and journey improvements.

Knowledge, skills, and experience required

  • Demonstrable experience in B2B and B2C web experimentation and conversion optimisation.
  • Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred).
  • Extensive knowledge of Google Analytics, key reporting metrics, data analysis and insight (Google Data Studio experience advantageous).
  • Basic knowledge of HTML / CSS / JavaScript would be advantageous but not compulsory.
  • Knowledge of CMS systems like Contentful or Sitecore preferred.
  • Understanding of the full experimentation lifecycle – ideation, creation, validation, execution and reporting.
  • Data-driven and analytically focused.
  • Ability to act as a trusted advisor with strong communication skills.
  • Great interpersonal skills. Effective in dealing with a diverse business, with varying skillsets and knowledge. Ability to interact with all in a positive manner.
  • Proven experience of collaborative working cross-functionally to deliver projects; keeping stakeholders informed through regular update meetings and communications.
  • Expected to manage multiple priorities and deadlines in a busy digital environment. Proactive attitude towards application and 'let's get the job done' mentality.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com

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