Digital Brand Manager

2 weeks ago

Cape Town, Western Cape, South Africa Frank Consult Full time

Our client is seeking an experienced and results-driven Brand Manager to join their dynamic brand team. The ideal candidate will have a strong skill set in all aspects of digital marketing, including website management, search engine optimisation (SEO), search engine marketing (SEM), social media strategies, content creation, and digital analytics reporting.

As the Brand Manager, you will play a pivotal role in shaping the brand's online presence and driving digital growth across global markets. A strong interest in skincare will be beneficial, as the team is passionate about this category.

Key Performance Areas:

  • Oversee and optimise the company's website with the digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates.
  • Work closely with development teams to enhance functionality, design, and content.
  • Lead and implement SEO best practices with the performance agency to improve organic search rankings.
  • Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility.
  • Strategise, develop, and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.), ensuring alignment with brand voice and objectives.
  • Drive engagement and community growth while leveraging analytics to improve strategy and performance.
  • Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities.
  • Collaborate with creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns.
  • Work closely with Brand Managers, distributor teams, and creative teams to ensure digital campaigns align with product launches, promotions, and brand initiatives.
  • Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations.
  • Ensure content resonates with the target audience and supports brand objectives.
  • Stay up to date with key trends and insights in digital marketing.
  • Effectively manage digital channels through community monitoring and responsive query and conversation management.
  • Brief the performance agency and report on performance accordingly.
  • Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.).
  • Use insights to refine strategies and provide actionable recommendations for continuous improvement.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 4–6 years of experience in digital marketing, preferably in a premium consumer goods sector. Experience in the skincare category is advantageous.
  • Strong expertise in all-round digital marketing.
  • Experience in website management.
  • Proven track record in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.).
  • Strong social media acumen with experience managing campaigns across multiple platforms.
  • Proficiency in using digital marketing analytics tools to report on and optimise performance (Google Analytics, Social Media Insights, etc.).
  • Exceptional communication and project management skills, with the ability to manage multiple projects.
  • A keen eye for design and an understanding of how digital branding ties into the overall customer experience.
  • Experience in using AI tools within digital marketing activities is advantageous.
  • Proficiency in Microsoft Office.
  • Self-starter and team player.
  • Professionalism and attention to detail.
  • Strong ability to take initiative and meet deadlines.

If you meet the above requirements and are ready to take on a dynamic role in a growing brand, we encourage you to apply

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