ABM Strategy Lead, MEA Region

2 weeks ago

Johannesburg, Gauteng, South Africa NTT DATA Full time
About the Role

As the ABM Strategy Lead for the MEA region, you will be responsible for developing and executing Account-Based Marketing strategies to drive engagement and revenue growth for NTT DATA. This role will work closely with the Global ABM center of excellence, campaigns and content CoE, digital hub, and approved external agencies to deliver compelling programs and content.

Key Responsibilities:
  • Plan and implement 1:1 and 1:few ABM programs aligned to NTT DATA regional business priorities, goals, and identified client needs.
  • Collaborate with country marketing teams, campaigns CoE, and divisions to develop tailored messaging to position NTT DATA appropriately in the minds of stakeholders.
  • Work with business leadership, CMO MEA, and MEA marketing team to identify and prioritize key accounts and cluster campaigns based on client insights.
  • Leverage existing marketing assets and programmes creatively to meet the specific needs of the account, as well as create new account-specific content and campaigns.
  • Set measurable objectives for ABM programs that align with our global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
  • Manage marketing budgets to execute ABM activities with a positive return on investment.

Requirements:
  • 5 years of experience in technology and/or business environments.
  • Marketing, communications, or online agency experience, or some mix thereof, required.
  • A good understanding of multi-channel engagement data, behavioural data, and predictive data, in order to leverage same for optimization of client engagement.
  • Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives.
  • Strong knowledge of web 2.0, search, wikis, and interactive elements and appropriate use.

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