Senior Manager, ABM Programs and Marketing Strategy Lead

2 weeks ago

Johannesburg, Gauteng, South Africa NTT DATA Full time

About the Role


We are seeking a seasoned Senior Manager to lead our ABM programs and marketing strategy in the MEA region. This is a critical role that will drive engagement with NTT DATA clients and contribute to revenue growth.


Key Responsibilities



  • Develop and execute 1:1 and 1:few ABM programs aligned to NTT DATA regional business priorities and client needs.
  • Work with country marketing teams, campaigns CoE, and Divisions to deliver compelling programs and content.
  • Collaborate with business leadership, CMO MEA, and MEA marketing team on account identification and prioritization.
  • Develop tailored messaging to position NTT DATA in the minds of stakeholders, leveraging account teams, subject matter experts, and centers of excellence/agency partners.
  • Set measurable objectives for ABM programs that align with global marketing KPIs and demonstrate performance in achieving business goals.
  • Effectively manage marketing budgets to execute ABM activities with a positive return on investment.
  • Act on insight to ensure continued evolution and focus on building marketing-impacted pipeline.

Requirements



  • 5 years of experience in technology and/or business environments, with a focus on marketing, communications, or online agency experience.
  • A good understanding of multi-channel engagement data, behavioral data, and predictive data to leverage same for optimization of client engagement.
  • Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives.
  • Strong knowledge of web 2.0, search, wikis, and interactive elements and their appropriate use.

About NTT DATA


NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize, and transform for long-term success.


Join Our Team


NTT DATA is a global company with diverse experts in over 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation, and management of applications, infrastructure, and connectivity.


Equal Opportunity Employer


NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embodies diversity and inclusion. We are committed to providing an environment free of unfair discrimination and harassment, and we do not discriminate based on age, race, color, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.

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