Senior Manager, ABM Programs MEA

1 week ago

Johannesburg, Gauteng, South Africa NTT Full time

About the Role

NTT DATA is seeking a Senior Manager, ABM Programs MEA to join our team. As a critical member of our Global ABM center of excellence, you will contribute to delivering our 1:1, 1:few ABM program approach, working with the campaigns and content CoE, digital hub, and approved external agencies to deliver compelling programs and content.

Key Responsibilities:

  • Plan and implement 1:1 and 1:few ABM programs aligned to NTT DATA regional business priorities, goals, and identified client needs.
  • Work with business leadership, CMO MEA, MEA marketing team, and Global CoE on the identification and prioritization of key accounts and cluster campaigns based on client insights.
  • Develop tailored messaging to position NTT DATA appropriately in the minds of stakeholders, working with account teams, subject matter experts, and centers of excellence/agency partners.
  • Support the right ABM approach and tactics for global campaign and brand initiatives, leveraging existing marketing assets and programs creatively.
  • Set measurable objectives for ABM programs that align with our global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
  • Effectively manage marketing budgets to execute ABM activities with a positive return on investment.

Requirements:

  • 5 years of experience in technology and/or business environments, with marketing, communications, or online agency experience required.
  • A good understanding of multi-channel engagement data, behavioral data, and predictive data to leverage for optimization of client engagement.
  • Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives.
  • Strong knowledge of web 2.0, search, wikis, and interactive elements and their appropriate use.

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services, serving 75% of the Fortune Global 100 and committed to helping clients innovate, optimize, and transform for long-term success.

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