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Digital Marketing Lead

2 months ago


Cape Town, Western Cape, South Africa webfx Full time
About WebFX

WebFX is a leading digital marketing agency with a global presence, offering a range of services including SEO, PPC, and social media marketing. We're committed to providing world-class digital marketing solutions to mid-size businesses worldwide.

Job Description

We're seeking a highly skilled Digital Marketing Lead to join our team in Cape Town, South Africa. As a Digital Marketing Lead, you'll be responsible for managing all aspects of SEO and PPC campaigns for clients, optimizing client websites for search engines, and analyzing competitors' websites and online marketing initiatives.

Key Responsibilities
  • Manage all aspects of SEO and PPC campaigns for clients
  • Optimize client websites for search engines (on-page SEO)
  • Perform keyword research for both SEO and PPC campaigns
  • Analyze competitors' websites and online marketing initiatives
  • Create and manage paid search ad campaigns
  • Manage significant paid search budgets on top-tier search engines (Google & Bing)
  • Prepare monthly SEO campaign reports
  • Optimize web content for keywords related to customer products and services
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Analyze and correct technical issues on the backend of websites
  • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
Requirements
  • Bachelor's degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related major
  • 18 months+ experience in at least two of the following: general knowledge of SEO/Technical SEO/Local SEO, general knowledge of Google Ads, knowledge and experience with social media ad management, general knowledge of Google Analytics, general knowledge in CRO
  • Excellent customer service skills
  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail
What We Offer
  • Negotiable compensation based on experience
  • Annual merit-based increases
  • Opportunities for growth and career development
  • World-class training and ongoing career development
  • Long-term stability and job security
  • Competitive benefits package
How to Apply

Please submit a resume or CV (in English) to be considered for this opportunity. We're an equal opportunity employer committed to providing and fostering an inclusive environment where all people can excel within STEM careers.