Digital Marketing Director

1 month ago


Cape Town, Western Cape, South Africa Dye & Durham Full time
Job Title: Director, Digital Marketing

Job Summary:

We are seeking a seasoned digital marketing leader to drive our global digital marketing strategy, leveraging their expertise in digital marketing tools and platforms to drive new customer acquisition and improved client retention initiatives.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy aligned with the company's business objectives
  • Build and optimize inbound and outbound digital capabilities, including content marketing, email marketing, SEO/SEM, organic and paid social media, and digital advertising
  • Innovate and experiment with emerging platforms and digital tools to stay ahead of industry trends
  • Build and manage robust demand generation programs that deliver high-quality leads to the sales team
  • Develop lead nurturing programs that move leads effectively through the sales funnel
  • Optimize digital marketing funnels to improve conversion rates and customer acquisition
  • Oversee the creation and curation of digital content, including blog posts, whitepapers, case studies, webinars, videos, and social media
  • Design and implement multi-channel digital marketing campaigns to increase brand awareness and lead generation
  • Monitor and analyze digital marketing performance, using data to optimize strategies and deliver ROI
  • Provide insights and reports on key performance indicators (KPIs), campaign performance, and customer behavior to senior leadership
  • Lead, mentor, and develop a global team of digital marketing professionals
  • Foster a culture of creativity, data-driven decision-making, and continuous improvement
  • Ensure the team collaborates effectively with other marketing and sales functions

Requirements:

  • Degree or diploma in a relevant field (e.g., Marketing, Business, Technology) with a passion for digital technologies and digital marketing
  • 10-15 years of digital marketing experience, with at least 5 years in a leadership role, preferably in the legal technology or SaaS industry
  • Proven experience managing global digital marketing strategies and cross-functional teams
  • Expertise in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, SEMRush, etc.)
  • Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies
  • Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
  • Analytical mindset with a passion for using data to drive decisions and measure success
  • Strong leadership and team-building skills, with the ability to inspire and motivate a global team
  • Exceptional communication and interpersonal skills, with experience collaborating across departments and with senior leadership

About Dye & Durham:

Dye & Durham is a global leader in legal technology, providing integrated solutions to solicitors worldwide. Our solutions give solicitors the essential tools they need to run their firms, from client acquisition to case management and legal accounting.



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