Digital Marketing Manager

1 week ago

Cape Town, Western Cape, South Africa SPECD (Pty) Ltd Full time
Job Title: Digital Marketing Manager

Are you a digital marketing expert looking for a challenging role that will allow you to showcase your skills and experience? We are seeking a highly motivated and experienced Digital Marketing Manager to join our team at SPECD (Pty) Ltd.

Job Summary:

We are looking for a talented Digital Marketing Manager to lead the creation and execution of innovative, customer-focused digital marketing strategies that will boost online engagement, expand audience reach, enhance brand recognition, and maximize business revenue.

Key Responsibilities:
  • Develop and implement digital marketing plans, including SEO, Google Analytics, and digital paid media management.
  • Manage PPC and Adwords accounts, as well as experience with CPA, Revenue Share, CPC, and CPM models.
  • Conduct data analyses to yield rich insights into online consumer behavior and key motivational/attitudinal behavior and online habits.
  • Develop multi-channel initiatives and online content to advertise our services and grow client strategies within the online sports betting arena.
  • Collaborate with the Marketing and Management team to offer expertise around the planning, design, and delivery of digital marketing plans, frameworks, and tools.
  • Develop, maintain, and use all digital channels, including the website, online booking engine, app, social media, blogs, paid media, and more.
  • Research and benchmark trends in digital marketing and drive digital innovation to ensure our online presence remains progressive and reflective of the brand.
  • Plan and manage the implementation of highly innovative marketing campaigns, initiatives, and experiences on various digital channels.
  • Coordinate and manage key sponsorship events and paid media campaigns.
  • Influence present and future content by determining and evaluating current and future market trends.
  • Oversee the planning of various digital displays, SEO/SEM, social, email, push, and mobile display advertising campaigns.
  • Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure.
  • Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend.
  • Develop marketing collateral to promote our brand at property level.
  • Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements.
  • Shared accountability for developing and managing the budget and expense management for the function.
  • Relationship agreements with key suppliers, business partners, and sponsors are built, negotiated, and managed to achieve business objectives and leverage new opportunities and joint initiatives.
  • Conduct meet-and-greet's, familiarization trips, and entertain and host clients whenever required.
  • Develop and coach the team in areas of digital marketing and nurture a performance-driven culture within the department.
  • Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing.
Qualification & Experience Requirements:
  • Academic Qualifications:
    • Grade 12 (if having relevant experience in the online gaming environment)
    • 3 Year Bachelor's Degree in Business, Marketing, Communication, or related field is preferred
    • GAIQ certification (Google Analytics Certification)
  • Years of Experience:
    • Minimum of 8 years experience including 4 years in the digital marketing and online sports betting environment
  • Area of Expertise:
    • Experience managing PPC and Adwords accounts
    • Experience with CPA, Revenue Share, CPC, and CPM models
    • Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
    • Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
    • Experience in managing the digital campaign process from brief, through design direction, copy writing, approval, and reporting.
    • Track record in managing multiple projects on various levels with different and converging timelines.
Competencies:
  • Technical Competency:
    • Knowledge of our products and the sports betting context
    • Digital acumen
    • Online Media / Advertising buying
    • Proficiency in the use of Google Analytics
    • Proficiency in PPC, Google AdWords, and campaign reporting
    • Advanced proficiency in MS-Office Suite (Excel, PowerPoint, Adobe)
    • Social Media Platforms (including how to use these to effectively support paid media)
    • Google & Revenue Reporting skills
    • Project management
    • SEO best practices
    • Understanding of digital marketing trends (triggered base communications, AI, predictive marketing, etc.)
    • Data analysis
    • Business & Financial Acumen
  • Behavioural Competency:
    • Analysing
    • Creating and improving
    • Sourcing information
    • Applying expertise and technology
    • Taking ownership
    • Responding with urgency
    • Collaborating
    • Team management
Package & Remuneration:
  • Salary will be commensurate with experience and qualifications.

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