Digital Marketing Director

1 week ago


Cape Town, Western Cape, South Africa Dye & Durham Full time
Job Title: Director, Digital Marketing

At Dye & Durham, we're seeking a visionary leader to spearhead our global digital marketing strategy. As Director, Digital Marketing, you'll be responsible for driving new customer acquisition and improved client retention initiatives through innovative digital marketing capabilities.

Key Responsibilities:
  • Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with the company's business objectives.
  • Demand Generation & Lead Nurturing: Build and manage robust demand generation programs that deliver high-quality leads to the sales team.
  • Content & Campaign Management: Oversee the creation and curation of digital content, including blog posts, whitepapers, case studies, webinars, videos, and social media.
  • Analytics & Performance Tracking: Monitor and analyze digital marketing performance, using data to optimize strategies and deliver ROI.
Requirements:
  • 10-15 years of digital marketing experience, with at least 5 years in a leadership role.
  • Proven experience managing global digital marketing strategies and cross-functional teams.
  • Expertise in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, SEMRush, etc.).
  • Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
  • Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
What We Offer:
  • Competitive salary, benefits, and opportunities for professional growth.
  • Work with a leading global company at the intersection of law and technology.
  • Be part of a dynamic, high-performing team that values innovation, initiative, and collaboration.

We're looking for a talented individual who shares our passion for digital marketing and our commitment to excellence. If you're a strategic thinker with a passion for building and deploying innovative digital programs, we want to hear from you.



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