Digital Marketing Strategist

2 weeks ago


Cape Town, Western Cape, South Africa HANGAR49 Full time

HANGAR49 is an audience development agency that enhances brand awareness and generates leads through strategic engagement and audience development.

Key Responsibilities:

  1. Digital Strategy and Planning
    • Develop and implement a cohesive digital strategy aligned with the clients' goals.
    • Identify trends and insights to optimize performance and make data-driven decisions.
    • Analyze market trends and adapt strategies to maximize engagement and lead generation.
  2. Digital Campaign Management
    • Oversee the creation and execution of high-impact digital campaigns.
    • Lead and mentor the outreach team to engage with prospects.
    • Craft compelling messages and content to capture attention and foster meaningful interactions.
    • Work closely with clients to understand their unique business needs.
  3. Data, Analytics, and Reporting
    • Monitor, analyze, and report on key metrics across all digital channels.
    • Develop and implement best practices in digital analytics and reporting.
  4. Stakeholder Engagement
    • Collaborate with internal and external stakeholders to support business initiatives.
    • Presents digital marketing plans and performance updates to senior management.

Qualifications:

  • 3+ years in digital marketing, with at least 3 years in a leadership role.
  • Deep knowledge of SEO, PPC, social media, email marketing, content marketing, and e-commerce.
  • Excellent communication, leadership, and project management skills.


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