Digital Marketing Strategist

2 months ago


Cape Town, Western Cape, South Africa Planet10 Full time
About the Role

At Planet10, we are seeking an experienced Digital Marketing Manager to join our team. As a key member of our marketing department, you will play a pivotal role in driving our digital marketing strategy to boost brand reach and engagement.

Key Responsibilities
  • Lead Digital Marketing Campaigns: Execute end-to-end digital marketing campaigns that align with our overarching digital marketing strategy and brand objectives, ensuring a cohesive brand narrative across all digital touchpoints.
  • Optimize Digital Footprint: Take charge of optimizing our digital footprint and leverage our internal and external partners to drive specific results, including oversight of website properties, SEO, content creation, social media campaigns, and digital design.
  • Manage Digital Marketing Budgets: Manage digital marketing budgets and costs effectively, ensuring maximum return on investment.
  • Stay Ahead of Digital Trends: Continually scan the digital marketing horizon for emerging trends and technologies, integrating innovative practices to maintain and expand our brand's digital footprint.
  • Collaborate with Internal Stakeholders: Foster close collaboration with various internal stakeholders to ensure digital marketing campaigns are well-integrated and aligned with overall business objectives, enhancing brand consistency and impact.
Requirements
  • Experience: A minimum of 8 years of proven experience in digital marketing.
  • Digital Marketing Certification: Digital marketing certification (e.g., Google Analytics, Google Ads).
  • Education: Bachelor's degree in Marketing, Digital Media, or a related discipline.
  • Skills: Demonstrated ability to mentor and lead a team in executing content strategies, social media initiatives, and digital design projects; functional expertise in website management, including SEO, social media marketing, content marketing, and analytics; experience with various Martech tools or capabilities including GA4, CRM, ESP, CMS, SEO, SEM, CDP, ORM; strong analytical mindset with proficiency in utilizing digital analytics tools to drive marketing; innovative thinker with a proven track record in developing and implementing creative digital marketing strategies; exceptional communication and project management skills, with the ability to thrive in a fast-paced and dynamic environment.


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