Digital Marketing Lead

1 month ago

Cape Town, Western Cape, South Africa webfx Full time
Unlock Your Potential in Digital Marketing

We are seeking a highly skilled and motivated Digital Marketing Lead to join our team at WebFX. As a key member of our global marketing team, you will be responsible for driving client growth and success through the management of SEO and PPC campaigns.

About WebFX

WebFX is a proud Google Premier Partner with 6 offices in the US and international locations. We pride ourselves on providing world-class digital marketing solutions to mid-size businesses globally. Our team members across the globe work together to drive business growth for our clients, and we're looking for someone who shares our passion for delivering exceptional results.

What You'll Get

- World-Class Training and Ongoing Career Development: No matter your level of experience, our comprehensive training program will equip you with the skills needed to succeed in your role. From technical SEO to social media ad management, you'll have access to industry-leading resources and training opportunities.

- Opportunities for Growth: With a rapidly growing company like WebFX, there are numerous opportunities for advancement and professional development. Our merit-based promotional structure ensures that talented individuals are recognized and rewarded for their hard work and dedication.

Job Description

As a Digital Marketing Lead, your responsibilities will include:

  • Managing all aspects of SEO and PPC campaigns for clients
  • Optimizing client websites for search engines (on-page SEO)
  • Performing keyword research for both SEO and PPC campaigns
  • Analyzing competitors' websites and online marketing initiatives
  • Creating and managing paid search ad campaigns
  • Preparing monthly SEO campaign reports
  • Consulting with clients about their business goals and proposing solutions and strategies that meet their needs

Required Skills and Qualifications

- Bachelor's degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related major

- At least 18 months of experience in two or more of the following areas: SEO, technical SEO, local SEO, Google Ads, social media ad management, Google Analytics, CRO

- Excellent customer service skills, able to work concurrently on several projects, excellent organizational skills and attention to detail

Compensation and Benefits

We offer a competitive salary range of $80,000 - $120,000 per year, based on experience, plus annual merit-based increases. Our benefits package includes long-term stability, career development opportunities, and a fun and supportive work environment.

Location and Work Hours

We're currently looking for full-time team members who can work in our Cape Town office. The working hours are Monday to Thursday: 10:00 AM - 7:30 PM SAST, and Friday: 10:00 AM - 5:00 PM SAST.

We're an equal opportunity employer committed to fostering an inclusive environment where all people can thrive. If you're passionate about digital marketing and eager to grow with a dynamic company, apply today

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