Strategic Marketing Specialist for Business Growth

1 month ago

Midrand, Gauteng, South Africa Execustaff Full time
Job Description

At Execustaff, we're looking for a highly motivated and experienced Product Marketing Specialist to join our team.

Key Responsibilities:

  • Campaign Management: Develop and implement new product introductions via strategic ATL and BTL initiatives, including television, print, online, public relations, launch, activations, promotions, and point of sale.
  • Digital Marketing: Develop and manage all digital marketing activity together with the agency for the business units, providing digital marketing specialists with all relevant digital assets to ensure the company website is updated as per product and NPI strategy.
  • Budget Management: Manage monthly marketing budget plans for assigned business units, overseeing total budget spend, processing payments to agencies/vendors for marketing initiatives, and developing overall yearly marketing plans and budgets.
  • Product Marketing: Collate and distribute product information and marketing campaign information to the sales team, filtered to relevant accounts.
  • Events and Activation Management: Manage NPI, consumer, and trade shows by project managing each individual show in conjunction with events management companies and other agencies.

Requirements:

  • Education: B Com Marketing/Diploma in Sales & Marketing
  • Experience: 3-5 years related experience, experience working in a fast-paced environment, good knowledge of marketing, sales, and general warehouse procedures, proven track record in customer relations, MS Office at an advanced level, ability to use databases for recording and reporting, possession of a reliable vehicle and a valid driver's license.
  • Skills: Highly motivated with an outgoing personality, honesty, integrity, and ethical conduct at all times, ability to manage multiple accounts and partners, communicate effectively, both orally and in writing, able to meet all deadlines and targets for the department, negotiation and administrative skills, solid interpersonal and communication skills, project management skills, strong presentation and writing skills, results-oriented and self-motivated, strategic thinker and creative marketer, attention to detail, ability to work well under pressure and within tight deadlines, willingness and ability to travel nationally and internationally when required, ability to multi-task on a number of various tasks at hand.

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