South Africa Marketing Manager

2 months ago

Johannesburg, Gauteng, South Africa AE009 Oliver Wyman FZ-Llc Full time
Job Overview:

To support our exciting growth trajectory, we are seeking an experienced, creative and results-driven Marketing Manager to join our team as the Country Marketing Lead for South Africa. The successful candidate will play a crucial role in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the South African market.

Key Responsibilities:
  • Collaborate with IMEA Head of Marketing and South Africa's business leadership to develop integrated growth strategies for existing and new sectors, for the local market
  • Lead South Africa-focused marketing campaigns across multiple channels (website, social media, press releases, email newsletters, videos, events); to increase brand visibility and generate interest.
  • Working with our IMEA campaigns coordinator, conduct detailed reporting and analysis of campaign impact in South Africa to drive informed decision-making; Measure and analyze marketing effectiveness using CRM and other tools, optimizing campaigns continuously.
  • Together with IMEA Head of PR, manage relationship with local PR agency, expand the firm's presence in tier 1 media, also leveraging your own relationships to build connections with key editors and journalists.
  • Create South Africa-specific content and adapt global marketing materials for local relevance, emphasizing culturally resonant storytelling and effective distribution.
  • Represent Oliver Wyman South Africa in global Marketing team forums, identifying synergies between global and local campaigns.
  • Cultivate strategic partnerships with organizations, associations, and influencers as relevant
  • Develop tailored account-based marketing (ABM) strategies in collaboration with local Partner leadership.
  • Enhance employer brand through local activations, supporting Recruitment team efforts.
  • Maintain a keen interest in industry trends, competitive intelligence, and regulatory changes, providing actionable insights that keep up with best practice
  • Identify and negotiate speaking opportunities for firm leaders at influential conferences and events in South Africa.
  • Oversee local marketing operations and manage relationships with agencies and vendors to expand South Africa marketing support functions.
  • Foster strong relationships internally and externally to drive collaboration and business development.
Experience Required:
  • 8+ years proven track record and experience in a B2B marketing/communication function in professional services or agency
  • Expertise in crafting and editing engaging content across multiple formats (media, social media, web, reports, etc.), and familiarity in using keyword research and SEO.
  • Client-centric/Account Based Marketing experience with a strategic eye on linking Marketing impact with Commercial Objectives
  • Strong media relationships in South Africa an advantage, or experience in managing a PR agency
  • Team management and working with an international peer group
  • Familiarity with project management tools such as Monday.com or Asana
Skills and Attributes:
  • Strong competency in strategy and aligning key stakeholders
  • Ability to plan and execute marketing priorities
  • Strong command of business English, with honed writing and editing skills; executive presence
  • Outstanding interpersonal skills for a regional and international work environment
  • Highly organized with exceptional attention to detail and the ability to meet tight deadlines and manage multiple tasks
  • Agile work attitude, hard-working, and results driven
  • Willingness to travel locally and internationally, on occasion

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