Digital Media Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Red Ember Recruitment Full time
Job Title: zr_1833_job

We are seeking a highly skilled Digital Media Specialist to join our team at Red Ember Recruitment. As a key member of our marketing team, you will be responsible for developing and executing comprehensive paid media strategies across various platforms.

Key Responsibilities:
  • Paid Media Strategy: Develop and execute paid media strategies across Google, Meta, LinkedIn, and other relevant channels to maximize ROI.
  • Campaign Optimization: Monitor, analyze, and optimize paid media campaigns to meet key performance indicators (KPIs) and business objectives.
  • Budget Management: Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
  • Reporting and Insights: Provide regular budget and performance reports to stakeholders, as well as actionable insights and recommendations for continuous improvement.
  • Creative Collaboration: Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.
Requirements:
  • Education: Bachelor's degree in marketing or equivalent.
  • Experience: Minimum of 2 years experience in paid digital media, with a strong emphasis on paid media campaign management.
  • Skills: Strong Excel proficiency, in-depth knowledge of Google Ads and Facebook Campaign Manager, and familiarity with SEO best practices and their integration with paid media strategies.
  • Communication: Excellent written and verbal communication skills.


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