Digital Marketing Strategist

4 days ago


Cape Town, Western Cape, South Africa Careers Full time
Senior SEO Strategist

We are seeking a highly skilled Senior SEO Strategist to join our team at EyeCarePro. As a premier leader in digital marketing for eyecare professionals, we excel through profound collaboration and drive results through data-driven strategies.

In this pivotal role, you will be responsible for devising and executing cutting-edge SEO strategies to drive organic traffic, enhance search engine rankings, and meet client objectives. You will oversee on-page and technical SEO to maximize website visibility and performance, conduct comprehensive keyword research, and analyze competitive landscapes to optimize website content for targeted keywords.

Key Responsibilities:

  • Develop Advanced SEO Strategies: Design and execute innovative SEO plans to boost organic traffic and improve search engine rankings.
  • Conduct Comprehensive Keyword Research: Analyze competitive landscapes and optimize website content for targeted keywords.
  • Maximize Website Visibility and Performance: Oversee on-page and technical SEO to ensure optimal website functionality and user experience.
  • Monitor SEO Performance Metrics: Track key metrics and provide insightful reports to stakeholders.

To succeed in this role, you should have advanced knowledge of technical SEO, including structured data, crawl budget optimization, and JavaScript SEO. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others is also required. Strong project management skills, including experience managing large-scale SEO projects, are essential.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field, or 4-6 years of SEO experience.
  • Strong analytical skills with a proven ability to interpret data and drive decision-making.
  • Excellent communication and collaboration skills.
  • Experience with HTML markup, schema markup, and structured data.
  • Knowledge of web design principles.

Salary: $85,000 - $110,000 per year (depending on location and experience). Benefits include health insurance, retirement plan, paid time off, and opportunities for professional growth and development.



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