Data Strategist and Campaign Lead
22 hours ago
**Job Title:** Data Strategist and Campaign Lead
**Location:** Western Cape, Cape Town
**Estimated Salary:** R850,000 - R1,200,000 per annum
Company OverviewShopriteX is a leading retailer in South Africa, committed to delivering exceptional customer experiences. As a Data Strategist and Campaign Lead, you will play a key role in driving customer engagement through targeted campaigns.
Job DescriptionWe are seeking an experienced professional to lead our data-driven marketing efforts. The successful candidate will be responsible for:
- Developing and executing targeted campaigns across various channels, including email, SMS, app push, and WhatsApp.
- Overseeing customer journey mapping to ensure cohesive and effective communication.
- Assigning customer target files to deals and creative assets to deliver personalized experiences.
- Managing the direct marketing calendar to optimize customer engagement while minimizing opt-outs and fatigue.
To be successful in this role, you will require:
- +2 years of experience in a similar capacity or role with a strong marketing background.
- Proven hands-on experience in enterprise bulk marketing systems such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce Marketing Cloud, Braze, etc.
- Knowledge of setting up customer surveys and reporting on them.
- Familiarity with direct marketing principles and best practices.
- Media / Advertising / Branding jobs
We offer a competitive salary, a comprehensive benefits package, and opportunities for growth and development.
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