TikTok Advertising Specialist
4 weeks ago
Capital Recruit is seeking a highly skilled TikTok Ad Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing effective advertising campaigns on the TikTok platform.
Key Responsibilities:- Strategy Development: Collaborate with our marketing team to create comprehensive campaign plans, including ad creative concepts, targeting strategies, and budget allocation.
- Campaign Planning and Execution: Work closely with our creative team to produce engaging ad content, including videos, images, and captions. Set up, launch, and monitor advertising campaigns on the TikTok Ads Manager platform.
- Performance Analysis and Reporting: Track, analyze, and report on campaign performance using relevant metrics and KPIs. Identify trends, opportunities, and areas for improvement to enhance campaign effectiveness.
- Audience Research and Targeting: Conduct in-depth audience research to identify key demographics, interests, and behaviors on TikTok. Utilize TikTok's targeting options to reach the most relevant audience for each campaign.
Requirements:
- Bachelor's degree in marketing, advertising, business, or a related field.
- Proven experience in digital advertising, preferably with expertise in social media advertising.
- Strong understanding of the TikTok platform, its advertising ecosystem, and best practices.
- Proficiency in using TikTok Ads Manager and other relevant advertising tools.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal.
- Creative thinking and the ability to conceptualize engaging ad content.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Ability to work collaboratively in a team environment.
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