Digital Marketing Specialist

1 month ago


Cape Town, Western Cape, South Africa EMAPPLY Full time
Digital Marketing Specialist - PPC Advertising Campaigns

We are seeking an experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing PPC advertising campaigns that generate immediate and impactful results for our clients.

Key Responsibilities:

  • Develop and execute PPC advertising campaigns across various platforms, including Google Search, Google Mobile Ads, YouTube, and Google Display Partners.
  • Conduct thorough research to identify the most suitable and well-rated keywords for each campaign.
  • Craft compelling AdWords Ads and targeted Search Campaigns, while effectively utilizing Display and Re-Marketing campaigns.
  • Monitor and optimize campaigns weekly and monthly to ensure budget allocation maximizes ROI.
  • Generate regular performance reports to evaluate campaign performance against set goals and objectives.

Requirements:

  • 3-5+ Years of Google Ads Experience: Proven expertise in managing PPC campaigns, with a strong track record of success.
  • Strong Knowledge of the Australian Market: Familiarity with the nuances of the Australian market is essential.
  • Remote Work Setup: Must have a reliable home office setup with fast and backup internet connectivity and no electrical breakdown issues.
  • Communication and Presentation Skills: Excellent communication and presentation abilities to effectively convey campaign strategies and insights.


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