Digital Marketing Specialist
2 days ago
Welcome to ShopriteX, Africa's largest retailer and a leader in the retail industry. We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team.
SalaryR100,000 - R120,000 per annum (based on experience).
Job DescriptionThe Digital Marketing Specialist will be responsible for maximizing ad delivery efficiency and effectiveness through the successful execution of digital campaigns and related operations. This includes developing and fulfilling digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting.
Key Responsibilities- Learn all the basics of campaign management across various platforms such as Meta, TikTok, DV360, Google Ads, Google Analytics, and Google Ad Manager.
- Support the team executing retail media campaigns for suppliers on Checkers Sixty60.
- Work on group brands such as Checkers, Shoprite, Checkers Sixty60, and more.
- Assist with product feed management and learn how to execute dynamic ads.
- Assist with reporting using access to sales-rich data and set up dashboards using Looker Studio.
- Monitor live campaigns and learn what criteria is considered when optimizing for specific objectives.
To be successful in this role, you will need:
- A degree or diploma in Marketing, Advertising, Media, or a related field.
- Exposure to delivering campaigns in an ad ops environment across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns.
- Proficiency in MS Office.
- Knowledge of one or more of the following: media and marketing ecosystem, marketing principles and practices including customer journey and content development, media landscape in the broader business and/or retail industry.
We offer a competitive salary, opportunities for growth and development, and a dynamic work environment. Our team is passionate about creating a positive impact in the community and we strive to make a difference in the lives of our customers and employees.
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