Digital Advertising Strategist for TikTok Campaigns
1 month ago
As a Digital Advertising Strategist at Capital Recruit, you will be responsible for planning, creating, optimizing, and managing advertising campaigns on the TikTok platform.
Key Responsibilities:- Strategy Development: Collaborate with the marketing team to develop effective advertising strategies for TikTok. Identify target audience segments, define campaign objectives and key performance indicators (KPIs), and conduct competitive research to stay up-to-date with industry trends and emerging TikTok ad formats.
- Campaign Planning and Execution: Create comprehensive campaign plans, including ad creative concepts, targeting strategies, and budget allocation. Collaborate with the creative team to produce engaging ad content, set up, launch, and monitor advertising campaigns on the TikTok Ads Manager platform, and continuously optimize campaigns based on performance data and insights.
- Performance Analysis and Reporting: Track, analyze, and report on campaign performance using relevant metrics and KPIs. Identify trends, opportunities, and areas for improvement to enhance campaign effectiveness and provide regular reports to stakeholders, highlighting key findings, performance updates, and recommendations for optimization.
- Audience Research and Targeting: Conduct in-depth audience research to identify key demographics, interests, and behaviors on TikTok. Utilize TikToks targeting options to reach the most relevant audience for each campaign, experiment with different targeting strategies, and stay updated on new advertising features, updates, and policies on the TikTok platform.
We are looking for a highly motivated and organized individual with a strong understanding of digital advertising, preferably with expertise in social media advertising. The ideal candidate should have a Bachelor's degree in marketing, advertising, business, or a related field, proficiency in using TikTok Ads Manager and other relevant advertising tools, and excellent communication skills, both written and verbal.
The estimated salary for this role is $65,000 - $80,000 per year, depending on experience. We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
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