Digital Advertising Specialist

4 weeks ago

Cape Town, Western Cape, South Africa ShopriteX Full time

Role Overview

The Paid Advertising Specialist will be responsible for driving business growth through the effective use of paid digital advertising channels. This role involves creating, managing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Meta Ads, DV360, TikTok, and more.

Key Responsibilities

  • Maximize ad delivery efficiency and effectiveness through successful digital campaign execution.
  • Ensure data, technology, and strategy work together to optimize ad delivery.
  • Collaborate with creative, strategy, and technology teams to implement integrated ad campaigns.
  • Build strong relationships with internal and external stakeholders to deliver digital campaign plans.
  • Evaluate campaign effectiveness, provide recommendations, and optimize performance.
  • Provide analysis and insights for reporting, including post-campaign reporting.
  • Ensure accurate invoicing and budget execution.
  • Stay updated on digital marketing trends and advise on new channels and approaches.
  • Monitor digital media properties to adhere to best practices and provide technical assistance.

Requirements

  • Degree or Diploma in Marketing, Advertising, Media, or related field.
  • 3+ years of experience in paid media advertising or digital campaign management.
  • Proven track record of delivering successful digital campaigns across multiple touchpoints and channels.
  • Proficiency in paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking, and verification tools).
  • Broad knowledge of the media and marketing ecosystem.
  • Demonstrated knowledge and experience of marketing principles and practices.
  • Strong commercial acumen and understanding of the retail industry.
  • Proficiency in MS Office.
  • Experience using marketing automation tools (advantageous).

Our Commitment to Diversity and Inclusion

ShopriteX is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organization. A place where everyone matters and feels included.

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